Who recommends it
- 10 Books Every Sales Manager Must ReadReading list
Understanding a customer’s mind can often feel like deciphering a hidden map filled with unpredictable terrains and hidden treasures. “Influence: The Psychology of Persuasion” by Robert Cialdini, renowned psychologist, and marketer, offers the map key to unlocking these hidden insights into the human psyche. The book…
- Must Read Books for Modern MarketersReading list
Navigating the labyrinth of human behaviour can be as complex as it is fascinating, and who better to guide us than Dr. Robert B. Cialdini with his masterpiece, “Influence: The Psychology of Persuasion”. With more than four million copies sold, this book stands as a colossal pillar in the realm of influence and…
- The Best Psychology Books for BeginnersReading list
Robert B. Cialdini’s book Influence: The Psychology of Persuasion is a comprehensive guide to the psychology of persuasion. The book covers a wide range of topics, including the psychology of compliance, conformity, and social proof.
- The Best Books On SellingReading list
Have you ever wondered why certain people are able to sell us things we don’t need? In his book, Influence: The Psychology of Persuasion, Robert Cialdini explores the science of selling. He breaks down the six principles of persuasion, which are: reciprocity, commitment and consistency, social proof, authority…
- Daniel PinkInterview
Influence by Robert Cialdini — In every job you have, you’ll have to influence others. This book shows how to do that ethically and effectively.
- Nir EyalInterview
Influence by Robert B. Cialdini, The Happiness Trap by Russ Harris, Mindset by Carol S. Dweck, Moby Dick by Herman Melville are just a few classics.
- James KaufmanInterview
My parents are psychologists (they write IQ tests) so I was exposed to it from a young age. I never thought I’d become one myself. When I was in college, I read Influence by Robert Cialdini, which felt like I discovered a secret manual on how to understand (and manipulate) people. Even then, I added psychology as a…
- Guy KawasakiInterview
Besides If You Want to Write by Brenda Ueland, people should read Influence by Robert Cialdini because persuasion is a required skill for everyone. Entrepreneurship is simple: you’re either making something or selling something. Everything else is bullshit.
- Jon LevyInterview
Thinking, Fast and Slow by Daniel Kahneman or Influence by Robert Cialdini, they demonstrate the incredible way our decisions are affected without us realizing it.
- Phil RosenzweigInterview
Influence: The Psychology of Persuasion by Robert Cialdini. I’ve recommended it to my children as they finish high school, and to executives in my courses at IMD as well. It can help you influence others – but more importantly, it will help you recognize when others are trying to influence you. Extremely useful for…
- Joe NavarroInterview
These already made my list, but they should be read widely by the public: A Brief History of Time by Stephen Hawking, Influence by Robert Cialdini, Lucy, the Beginnings of Humankind by Donald Johanson, The Age of Reason Begins by Will and Ariel Durant, The Moon is Down by John Steinbeck, Heart of a Dog by Mikhail…
- The Best Books on NegotiationReading list
Strictly speaking, this isn’t a negotiation book;s it’s a psychology book about why people say yes. But understanding the six (now seven) principles of influence that Cialdini identifies — reciprocity, commitment, social proof, authority, liking, scarcity, and unity — will make you a dramatically sharper negotiator…
- Joel FriedlanderInterview
I just started Robert Cialdini’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. His earlier book, Influence is one of the most influential books in the history of marketing psychology.
Often recommended alongside
Man’s Search for Meaning
Thinking, Fast and Slow
Slaughterhouse-Five
Mindset
Never Split the Difference
If You Want to Write
Pre-Suasion
Getting to YesMore books by Robert Cialdini our guests recommend
As an Amazon Associate we earn from qualifying purchases made through links on this page.