Who recommends it
- Gary SirakInterview
- Jonah BergerInterview
- Jon LevyInterview
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini – he is a brilliant researcher showing how vulnerable we are to influence.
- Joel FriedlanderInterview
I just started Robert Cialdini’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. His earlier book, Influence is one of the most influential books in the history of marketing psychology.
Often recommended alongside
Harry Potter
InfluenceMore books by Robert Cialdini our guests recommend
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