Joanna Penn

Joanna Penn: Put Black On White

Joanna Penn’s reading list

12 books mentioned in this interview

  1. The Inevitable · Kevin KellyRecommended 3 times
  2. Muse of Nightmares · Laini Taylor
  3. The Magic Faraway Tree · Enid BlytonRecommended 4 times
  4. Big Magic · Elizabeth GilbertRecommended 9 times
  5. Turning Pro · Steven Pressfield
  6. Bird by Bird · Anne LamottRecommended 17 times
  7. The Stand · Stephen KingRecommended 9 times
  8. Unshakeable: Your Financial Freedom Playbook · Tony Robbins
  9. The Gifts of Imperfection
  10. 21 Lessons for the 21st Century · Yuval Noah Harari
  11. The Success Principles: How to get from where you are to where you want to be · Jack Canfield
  12. Deep Work: Rules for Focused Success in a Distracted World · Cal NewportRecommended 3 times

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. Joanna Penn is also a podcaster and an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer’s Digest. The Creative Penn offers information and inspiration on writing, self-publishing, book marketing and how to make a living with your writing through articles, podcast episodes, video, books and courses. Joanna Penn has written 28 books and sold over 500,000 books in 84 countries and 5 languages. She considers herself an independent (indie) author and she also runs a small press, Curl Up Press, with her husband and business partner. Joanna Penn is also an international professional speaker and award-winning creative entrepreneur. In 2018, she was awarded Publishing Commentator of the Year by Digital Book World. Please enjoy my interview with Joanna Penn.

When someone asks you ‘what do you do for a living?’ – How do you respond?

I write thrillers and non-fiction books, and I run my own creative business online.

What are you reading at the moment?

For non-fiction, I’m listening to The Inevitable by Kevin Kelly on audiobook as it has some prescient discussions on the future for creatives. For fiction, I’ve almost finished Muse of Nightmares by Laini Taylor. I love her dark fantasy books.

What’s your earliest memory of reading?

Reading to my cuddly seal toy as a child. I also used to take books into my Mum’s bed if I woke up in the night.

If you could encourage young people to read one book in particular, what would it be and why?

It depends on the age group, of course, but I remember loving The Magic Faraway Tree by Enid Blyton. I still love fantasy and travel books.

I would just encourage young people to read whatever they like, the genre doesn’t matter. Forcing children to read certain books is what kills the love of reading. Discovery is part of the fun.

Can you remember the first non-fiction book you read and loved?

I’ve always been obsessed with atlases. I went to primary school in Malawi, Africa, and at home, we always had world maps on the wall so we could trace our travels. I learned all the capital cities of the world – still good for pub quizzes! I’m sitting here in my office right now next to a world map and I’m currently working on my next Mapwalker novel, so it’s still a big theme of my life.

What is the worst job you’ve ever had?

A fairy dressed in an itchy purple costume outside Santa’s grotto one Christmas holidays with screaming kids high on sugar, unhappy parents, and canned music on repeat all day. I hated that job. [Bah, humbug!]

What two pieces of advice would you give a young aspiring writer?

Schedule time to write. Don’t just say you will but actually get out your calendar and add a time slot for writing.

Then take that meeting as seriously as you would any other meeting and turn up to write. Put black on white. Then repeat.

Do you read as much as you’d like to?

Yes, I read every day for at least an hour, mostly more and also read by listening to audiobooks as I walk around during the day. I buy and read 3+ books a week, mostly in ebook and audiobook formats and also read non-fiction in hardback. It’s my addiction, my hobby, and my job!

What books do you feel are important reading for people on your career path?

Is there a book that you’ve read more than once? What is it and why did you revisit it?

The Stand by Stephen King. I love the immersive dark fantasy world. I now have it on audiobook too which is reading in a whole new way.

Unshakeable: Your Financial Freedom Playbook by Tony Robbins. Most people don’t have enough financial education and so Tony’s book helps guide a path to actionable finance. Creative professionals and freelancers, in particular, need to understand how money works as well as save and invest for the future because the money flow is not like being an employee.

Who would you say are the three non-fiction writers that continue to inspire you?

Seth Godin for building a creative business based on authenticity. Kevin Kelly for his relentless curiosity and passion for technology. Read WIRED magazine if you want some positive news in your day! Brené Brown for her honesty around the fact that it’s OK to be yourself. The Gifts of Imperfection is a must-read book.

What’s your favourite genre of book?

Dark fantasy for fiction – anything that crosses the boundary between thrillers and the supernatural. It’s where I escape for pleasure and then also turn that experience into my own fiction writing.

What do you think a world without books would be like?

We’re in it right now. It’s the reality for the millions of people who can’t read or can’t access books, which is why authors and readers are so passionate about literacy, especially for women as they will raise future generations of readers.

Is there an author whose writing you’re such a fan of, that you’ll read everything they release?

Stephen King, and recently I’ve added Jonathan Maberry (see Jonathan Maberry’s interview), whose books are amazing.

Do you think digital books will ever completely replace real books?

If by ‘real’ books, you mean physical paper books, then no. There will always be a place for paper books, but I read 90% digitally these days through ebooks and audiobooks. Consumable fiction and non-fiction that I want to devour and not own works well in digital formats, but for non-fiction that I want as a reference, I also buy in hardback.

I think it will also depend on the market, for example, some countries in Asia, Sub-Saharan Africa, and Latin America are digital and mobile-first markets. Many people can’t get physical books, or they are too expensive. Whereas many people will have a mobile phone, so reading may well flourish digitally first in those areas. That’s why it’s so important for authors and publishers to make sure their books are available in all formats in all markets. My own books are available in 190 countries now as ebooks, but far fewer for print and audio. We live in exciting times!

What book do you feel humanity needs most right now?

21 Lessons for the 21st Century by Yuval Noah Harari. His books Sapiens and Homo Deus are also excellent and thought-provoking for considering the scope of history.

What is the book that you feel has had the single biggest impact on your life? What impact did it have?

The Success Principles: How to get from where you are to where you want to be by Jack Canfield. I read it when I hated my job and didn’t know what to do with my life. I put the steps into action, and within a few years, I was able to leave that job and make a full-time career out of writing.

Are there any books you haven’t mentioned that you feel would make your reading list?

What books or subject matter do you plan on reading in the next year?

For fiction, I read dark fantasy, thriller, horror and also literary fiction. For non-fiction, I read business and entrepreneurship, travel, self-help, and futurist books.

If you were to write an autobiography – what would it be called?

Untethered by J.F.Penn. It’s more of a memoir about my travels and it’s already started!

If you’d like to learn more about Joanna Penn, you can find her on her website and on Twitter.

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