Who recommends it
- Must Read Books for Modern MarketersReading list
Have you ever wondered why certain ideas catch fire, spreading like a viral dance challenge, while others, despite their value, seem to evaporate faster than dew in the morning sun? If this question keeps you up at night, welcome to the club! And, welcome to the thought-provoking world of Chip and Dan Heath’s “Made to…
- David GoldsteinInterview
Our health is everything and can be actively managed. I’ve found The Relaxation Response by Herbert Benson to be a simple way to improve all my numbers and I recommend this to everyone. Of course if anyone who wants to amplify a message has not read Made to Stick by Chip and Dan Heath they should do so right away.
- Jeffrey LoewensteinInterview
It’s dangerous or perhaps just onerous to ask a professor about books. Made to Stick by Chip and Dan Heath is a helpful start on how to say what you want to say. Smart Thinking by Art Markman is a helpful start on improving your ability to solve problems. Difficult Conversations by Douglas Stone, Bruce Patton, and…
- Jonah BergerInterview
Apart from my own, I would recommend Made to Stick by Chip Heath and Dan Heath, Predictably Irrational by Dan Ariely and Diffusion of Innovations by Everett M. Rogers are all great. Diffusion of Innovations was one of the first books to examine the question of why some products succeed while others fail. The author…
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