Who recommends it
- The Best Sociology Books for BeginnersReading list
The Tipping Point is a sociology book written by Malcolm Gladwell that talks about how small changes can make a big impact. The book claims that there are three main concepts that will lead to something going viral or becoming popular. The first concept is the “Law of the Few”, meaning that certain people are more…
- Jonah BergerInterview
The book that has had the biggest impact on me is The Tipping Point by Malcolm Gladwell. Opened my eyes to social epidemics and how they shape behavior.
- Zelana MontminyInterview
- Paul Anthony SmithInterview
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