Who recommends it
- Gary MehiganInterview
Its hard to pin it down to one, but in business it would be The E-myth by Michael E. Gerber. I also read the story of a concentration camp in WWII and a man’s story – lest we forget, and I never will forget the sacrifice made so we can live a better life.
- Alan BeckerInterview
An important read for people on my career path is The E-Myth by Michael E. Gerber. Teaches you to work on your job, not in your job. Meaning hire people to do your work and work on refining the system so that the content creates itself.
- Fiona HumberstoneInterview
The E Myth by Michael Gerber was a pretty big turning point for me because it helped me see that processes are essential in a creative business. I also love Logo Savvy by Wow Branding which gives brilliant advice on developing robust brands.
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